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Economic Development

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Economic development is a cornerstone to good municipal government. It is more than just attracting new businesses. It is being attentive to the needs of existing businesses in the community, providing growth and expansion opportunities, and working to ensure commercial and employment opportunities exist for residents.  

Current Projects Addressing Economic Development 

Year

Title

Description

2021

Small Business Strategy

(Planned)

Create a small business economic development strategy and present it to the City Council for consideration. Elements will include financial assistance for start-up businesses, exploration of additional business districts, and business incentives.

 

Capital Improvement Projects to Encourage Economic Development

(Planned)

Several large-scale capital improvement projects are planned for the City’s Transit District area. Projects will include a new roundabout with public plazas and gathering areas, street revitalizations and improved connections to an existing transit hub. The improvements are expected to attract new businesses, bring additional visitors and residents to the area, and encourage economic development.

 

Amendment to Sign Ordinance to Allow Digital Signs on City-owned Property

The City Council adopted changes to the City’s sign ordinance allowing for digital signs (e.g. billboards) on City property for general advertising for hire. Through the RFP process, the City Council is now able to maximize the economic value of City property, generate revenue to the City’s general fund, disseminate public messages and events, and promote economic activity in the City.

2020

El Cajon Business Directory

Within the El Cajon mobile app, the El Cajon Business Directory is a place for local businesses to advertise their businesses.

2019

EnerGov

Permit, planning, code enforcement, and inspection tracking software.

 

The Magnolia

Joint venture with Live Nation to bring live entertainment to downtown El Cajon. This venture has brought revenue opportunities to businesses in downtown El Cajon.

2018

Transit District Specific Plan(TDSP)

A zoning update and formation of a259-acre district situated among the City’s transit hub. The plan is intended to foster transit-supportive development in the district that will spur a mix of public and private investment.

Additional Needs for Addressing Economic Development 

  • Attract an array of businesses that complement each other in bolstering the City’s various districts as entertainment areas. This will encourage visitors to have dinner and shop in conjunction with their entertainment experience.  

  • Explore transformative multi-use development concepts that incorporate living, dining, and shopping options for residents and visitors. 

  • Innovative methods that incentivize shopping in El Cajon.  

  • Encourage public-private partnerships. 

Intended Outcomes 

Support a thriving local economy by:  

  • Attracting businesses that bring more jobs to El Cajon. 

  • Creating an environment that attracts visitors to the City. 

  • Partnering with businesses who are committed to investing in El Cajon’s future. 

  • Encouraging the retention and growth of existing businesses.