PURPOSE. Because many of our citizens and other stakeholders utilize social media for news and communications, the City of El Cajon has developed its own social media accounts, which help us inform the public about our work and mission.

The City of El Cajon has an important interest in assuring the accuracy and consistency of information associated with our social media sites. We also respect the First Amendment to the U.S. Constitution and the constitutional right to freedom of speech. These terms and conditions establish guidelines for both the public and City use of social media that balances these values.  

DEFINITIONS  

1. “Social media” means digital content created by us and communicated on platforms that allow sharing, commenting, and engagement from the public. Examples of social media accounts we may use are Facebook, Twitter, Instagram, YouTube, Tiktok, and LinkedIn.

    

2. “Social media sites” are those accounts managed or operated by the City of El Cajon, through any department specific sites, including, but not limited to, the El Cajon Fire Department, Heartland Fire Services, the El Cajon Police Department, the El Cajon Recreation Department, and the City Manager’s office.

    

3. “Comments” include any digital content, information, links, images, videos, or any other form of communicative content posted in reply or response to a social media post from an account operated by us. Comments can also be made from our social media account in response to a comment from the public.

    

4. “User” means a member of the public who views or interacts with one or more of our social media accounts. 

GENERAL GUIDELINES 

1. These terms and conditions apply to all our social media sites. Where possible, a link to these terms and conditions will be made available as a hyperlink or posted as text somewhere on our social media account(s).

    

2. Users of our social media sites should know that social media posts we make, comments and replies to those posts, (whether from City staff or by users), and any direct or private messages sent to us may be public records subject to applicable public records release.

     

3. Our social media sites are not monitored 24 hours each day, 7 days each week, and no one should utilize our social media accounts to seek emergency services. Anyone in need of emergency help should call 9-1-1.

    

4. We do not guarantee we will respond to comments or messages sent on our social media sites. 

    

5. As provided in our records retention policy the City archives social media messages on our social media sites for a period of two (2) years.

EXPECTATIONS 

1. The City management team of El Cajon believes that honest, civil, and productive discussions provide the best environment for citizens to (a) understand the work of their government and (b) participate in constructive engagement.

    

2. We ask users to consider that our social media feeds may be viewed by children and other impressionable people. In order to maintain a respectful and appropriate image toward the community, users should, at all times, avoid profanity, personal attacks, bullying, or use of incorrect information. 

CONTENT MODERATION 

1. Limited Public Forum. Our social media accounts are created and maintained as limited public forums under the caselaw pertaining to the First Amendment to the U.S Constitution. We invite members of the public to view and, where possible, provide comments or other engagement on our social media accounts. However, the law permits us to hide and/or delete comments that are not protected speech under the First Amendment and relevant caselaw. (See, “Prohibited Content,” below.) As a general rule, we will not hide or delete comments solely because such comments are critical of the City of El Cajon or its officials.

    

2. Prohibited Content. Relevant First Amendment caselaw permits us to hide or delete certain comments on our social media accounts. The following will be hidden or deleted:

    

   • Comments directly advocating violence or illegal activity, including sedition.                                                                                     
   • Comments containing obscenity, which is defined as sexually explicit and/or pornographic content that the average person, applying contemporary community standards would find that, taken as a whole, appeals to prurient interest; taken as a whole lacks serious literary, artistic, political, or scientific value; and whether the comment depicts or describes, in a patently offensive way, sexual conduct specifically defined by the applicable state law;                                                                                     
   • Comments that directly promote or advocate illegal discrimination based on race, age, religion, gender, national origin, disability, sexual orientation, veteran status, or any other legally protected class;

      

   • Comments containing links to malware and/or malicious content that affects the normal functioning of a computer system, server, or browser;

      

   • Duplicate comments posted repeatedly within a short period of time; 

      

   • Comments containing actual defamation against a person, either as determined by a court or comments that are patently defamatory by easily discovered facts;

      

   • Comments that contain images or other content that violate the intellectual property or copyright rights of someone else, if the owner of that property notifies us that the property was posted in a comment on our social media account(s).

      

   • Comments that contain a hyperlink to any website other than those controlled by the City of El Cajon. This will be done without regard to the viewpoint of the comment containing such a link or the content of the site to which the link redirects.

      

3. Retention. When a comment containing any of the above content is posted to our social media account(s), a copy or electronic record of that content may be retained or archived pursuant to our records retention policy, along with a brief description of the reason the specific content was deleted. Once documented, the content will be removed, where possible, from our social media account(s).

    

4. Right of Appeal. If our staff hides or deletes a user’s comment pursuant to these terms and conditions, the user has the right to appeal that decision by sending an email or letter to the City of El Cajon City Attorney within five business days. This correspondence will provide the user with an explanation for the action taken.                                                                                                                                                                                                                                                                                               

   Upon receipt of an appeal, our attorney will determine whether the comment at issue contained content protected by the First Amendment. If the appeal is successful, the comment may (if possible) be restored for public view, or the user may be permitted to repost the comment. Upon a determination that the comment was not protected by the First Amendment, the user will be notified that the appeal was denied.                                                                                                                                                                                                                                

5. Blocking or Banning a User. When we determine that a user has violated these terms and conditions on three or more occasions within a twelve-month rolling period, we may block or ban the offending user from the social media account where the violations occurred.

If we block or ban a user, we will (a) reasonably attempt to notify the user; (b) describe the violation(s); and (c) explain the appeal process.                                                                                       

If the appeal is successful and the user has not violated this policy three times within a rolling 12-month period, we will unblock or unban the user from the social media account. If the appeal is not successful, our decision will stand.                            

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